Garnier-Thiebaut, for more than 100 years a leading source of luxurious linens made in France at its Gérardmer manufacturing headquarters, will unveil a new corporate look in 2006: The company has adopted a logo change – the first in more than two decades - which will mark its products, publications, advertising and promotional campaigns in both the commercial hospitality industry and the consumer market.

A contemporary rendering of the "GT" initials in a crisp, elegant typeface, the new logo was hand drawn, symbolizing the company signature – and its pattern designs, which are drawn by hand (unguided by computer). Depicted in purple, the logo is framed in a rectangle of golden ochre, creating a distinctive image for the brand.

"We wanted a new visual identity, a look that would reflect the company today – a vital, integrated production unit, and the creative leader in color and design concepts," said Aude Florimond, director of marketing at Garnier-Thiebaut. Over the years, GT has pioneered many of the design and technology innovations in the French textile industry.

The logo program was based on extensive research, including focus groups conducted with customers from all parts of industry, Ms. Florimond noted. "Our customers told us the qualities they valued most in GT’s presentations were the vibrant colors and original styles; the custom details, such as hand-hemming of products; and the personal service so necessary to fine hotels and restaurants around the world," Ms. Florimond said.